See churn before it happens.
ML-powered churn prediction, health scoring, and proactive intervention triggers. Identify at-risk customers 30 days before they churn and expansion-ready customers before they ask. Never lose a customer you could have saved.
Core Capabilities
Everything Predictive Customer Success brings to your organization.
ML Churn Prediction
Machine learning models analyse usage patterns, support tickets, billing history, and engagement signals to predict churn 30 days before it happens — giving your CS team time to intervene.
Customer Health Scoring
Every customer gets a composite health score updated daily, combining 12 signals across usage, billing, support, and engagement. Green, amber, red — see at a glance who needs attention.
Proactive Intervention Triggers
When health drops below configurable thresholds, Ara triggers automated interventions: personalised emails, Slack alerts to your CS team, or meeting prompts with suggested talking points.
Expansion Revenue Signals
Identify customers likely to upgrade. Usage spikes, feature limit hits, team growth patterns, and positive support interactions signal expansion revenue opportunities.
Cohort Analysis
Segment customers by acquisition channel, plan tier, industry, or custom attributes. Compare retention rates, expansion velocity, and health distributions across cohorts to optimise your CS strategy.
CS Team Performance Metrics
Track intervention effectiveness, response times, save rates, and NRR contribution per CS team member. Identify what works and replicate it across the team.
Use Cases
Proactive Churn Prevention
A SaaS company reduced churn by 40% by intervening with at-risk accounts 3 weeks before renewal. Health score alerts triggered personalised outreach from CS managers, converting red accounts back to green.
SaaSExpansion Revenue Identification
Identify customers who consistently hit usage limits, request enterprise features, or add team members. Route these signals to your sales team as qualified expansion opportunities with timing recommendations.
SalesCustomer Onboarding Optimisation
Track early health signals during the first 30 days. Identify customers who are not activating key features and trigger targeted onboarding sequences before disengagement sets in.
Customer SuccessWhat's Included
Business plan and above
Predictive CS is available on Business and Enterprise plans.
Business
Full CS suite
- Churn prediction
- Health scoring
- Intervention triggers
- Expansion signals
- Cohort analysis
Enterprise
Custom models + support
- Custom ML models
- Dedicated CS advisor
- Advanced segmentation
- API access
Frequently Asked Questions
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